Episode #
How to Grow a Media Company (led by Erik Rivera) #2251
October 17, 2022

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months!


  • [00:20] Today’s topic: Erik Rivera on How to Grow a Media Company.
  • [00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months.
  • [00:55] An introduction to the topical authority framework and how it works.
  • [01:34] How to find the keywords to create your content around.
  • [02:59] Other tools to help you finalize your roadmap to being an authority on your subject.
  • [03:30] Why you should publish your content all at the same time.
  • [04:20] An introduction to the digital PR framework.
  • [05:04] How to find trending topics to intersect with the topic you cover.
  • [05:25] The value of running a data-driven survey.
  • [05:38] How to find and reach out to journalists that cover your topic
  • [06:05] Find out more about the Leveling Up Founders Event at live.levelingup.com.
  • [06:36] That’s it for today! Don’t forget to rate, review, and subscribe!
  • [06:43] Go to https://marketingschool.io/ to learn more!


Links Mentioned in Today’s Episode:



  • Erik Rivera



Leave Some Feedback:



  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Discover Latest Episodes

Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
June 19, 2024

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...

96% of sites ranking in top 10 have 1000+ links
June 18, 2024

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here:

Site removes ads and traffic explodes 113%, Why Sam Sulek’s views are falling, Neil’s business acquisition story, GPT-4o destroys HOA – how this will affect businesses, & more
June 17, 2024

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...