Episode #726
How to Grow Your Marketing Through Partnerships
July 27, 2018

In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships
  • [00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership.
  • [01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration.
  • [01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture.
  • [02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline.
  • [02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.).
  • [03:00] However, most partnerships will not be equal.
  • [03:15] Figure out what you can leverage and how the partnership would be beneficial.
  • [03:40] Joint webinars are a great way to partner up with other companies and people.
  • [04:15] Virtual conferences have hit Neil up for email blasts, but he didn’t do it, because the numbers didn’t move him.
  • [05:00] Neil and Eric both do partnerships.
  • [05:34] When Eric was at Treehouse, to get started, they made a partnerships page.
  • [05:50] Neil thinks when you’re starting out, bundling is a great way to create a mutually beneficial partnership.
  • [06:18] Use AppSumo, which is a place that runs promotions or offers.
  • [06:38] Be careful with AppSumo, though: they take a percentage from what you make.
  • [07:06] That’s all for today!
  • [07:08]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

 

Discover Latest Episodes

Episode
The $100M Marketing Strategy In An AI World
June 27, 2025

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools t...

Episode
Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now
June 26, 2025

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and auth...

Episode
Real World AI Use Cases We’re Using
June 25, 2025

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role...