Episode #603
How to Growth Hack Your Company by Copying Hubspot
March 26, 2018

In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot
  • [00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere.
  • [00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool.
  • [01:04] When it comes to software, you want to give away something everyone wants.
  • [01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.
  • [01:43] You can even apply this to physical products.
  • [02:10] “Marketing is a race to the bottom.” -Neil
  • [02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software.
  • [02:50] Russell Brunson offered a free book for which you only had to pay shipping.
  • [03:15] Outgrow is a great free tool you can use and customize to suit your needs.
  • [03:35] Lead Quizzes and the book Ask help you figure out what kind of questions you should be asking your customers.
  • [04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz.
  • [05:05] Hubspot personalizes the site to each visitor and welcomes you back by name.
  • [05:24] Personalizing the experience will help conversion rates.
  • [05:35] Amazon is also good at personalizing their experience.
  • [06:05] You can easily use Upwork or CodePen or Top Down to hire workers or software developers.
  • [06:35] Product tools are the best way to market.
  • [07:15] That’s all for today!
  • [07:18] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...