In episode #766, Eric and Neil discuss how to hire solid SEOs. Tune in to hear how you find great SEOs that don’t suck.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Hire Full-Time SEOs That Don’t Suck
• [00:35] Don’t just believe the resume.
• [01:00] The real test is to see what changes they would make to your website and if they can implement specific changes.
• [01:40] Test them out on a temp basis before you hire full-time.
• [02:05] Good SEOs have “burnt” their own websites.
• [03:10] The more seasoned you are with running experiments, the better a hire you will be.
• [03:35] Ask potential hires about their weaknesses and really get into the nitty gritty.
• [04:05] Make sure they know how to modify basic HTML code.
• [04:23] You want people who can take action.
• [04:32] Go to the Marketing School website and find our post about SEO interview questions.
• [04:40] Check out the potential hire’s website.
• [04:59] That’s all for today!
• [05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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