How to Hook People to Clicking

In episode #1637, Neil and Eric talk about the best ways to hook people. We hear about the importance of headlines, zigging when everyone else is zagging, and a whole lot more. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Hook People to Clicking.
• [00:29] Defining hooking in the digital marketing space.
• [01:17] The headline and thumbnail of YouTube videos are more important than the content.
• [02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing.
• [03:22] How Eric researches headlines that hook people best.
• [05:01] If you have an idea of what you think will hook people, don’t be afraid to test it.
• [05:25] That’s it for today!
• [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Creator Economics

MrBeast

Clubhouse

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