Episode #
How to Hook People to Clicking #1637
February 01, 2021

How to Hook People to Clicking

In episode #1637, Neil and Eric talk about the best ways to hook people. We hear about the importance of headlines, zigging when everyone else is zagging, and a whole lot more. Tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Hook People to Clicking.
  • [00:29] Defining hooking in the digital marketing space.
  • [01:17] The headline and thumbnail of YouTube videos are more important than the content.
  • [02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing.
  • [03:22] How Eric researches headlines that hook people best.
  • [05:01] If you have an idea of what you think will hook people, don’t be afraid to test it.
  • [05:25] That’s it for today!
  • [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Creator Economics

MrBeast

Clubhouse

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
If You’re Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We’re Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate
June 18, 2025

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influ...

Episode
Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What’s More Important Than Business, What The Future Of SaaS Will Look Like
June 17, 2025

In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in bu...

Episode
Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here’s What To Do)
June 16, 2025

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...