Episode #417
How to Identify Evergreen Content Opportunities
September 21, 2017

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Identify Evergreen Content Opportunities
  • 00:40 – The easiest way to identify evergreen content is by looking at your competitors
    • 00:44 – Use Ahrefs to know where your competitors’ search traffic is coming from
  • 01:12 – You don’t want to publish news-oriented content
  • 01:30 – Content in digital and online marketing is considered evergreen content
  • 01:35 – HubSpot has a lot of evergreen content
  • 01:45 – Evergreen is something that can stand the test of time
  • 02:09 – BuzzSumo can help you see evergreen content
  • 02:24 – Writing about evergreen topics is what gains traffic
  • 02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking
    • 02:51 – Then, you can figure out which content to write around those keywords
  • 03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic
  • 03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:00 – That’s it for today’s episode!

3 Key Points:

  1. Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics.
  2. Evergreen content will stand the test of time as it remains to be relevant.
  3. Make use of the keywords that are ranking for your content.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Real World AI Use Cases We’re Using
June 25, 2025

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role...

Episode
Advice We Gave To 20 Something Millionaires, Modern Founders Will Be Half Influencer Half Founder, Every Company Will Become Half Media Company Half The Original Business What Eric Learned From Disappearing
June 24, 2025

In this episode #2993, Eric and Neil discuss advice for young entrepreneurs, the role of AI in entrepreneurship, and leadership lessons learned from stepping back. They wrap up by analyzing how AI is ...

Episode
Why AI SEO is BS, AI is actually making you STUPIDER
June 23, 2025

Eric and Neil discuss how AI SEO is mostly a rebrand of traditional SEO and stress the value of foundational knowledge. They also explore how heavy reliance on AI could impact cognitive abilities, esp...