Episode #417
How to Identify Evergreen Content Opportunities
September 21, 2017

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Identify Evergreen Content Opportunities
  • 00:40 – The easiest way to identify evergreen content is by looking at your competitors
    • 00:44 – Use Ahrefs to know where your competitors’ search traffic is coming from
  • 01:12 – You don’t want to publish news-oriented content
  • 01:30 – Content in digital and online marketing is considered evergreen content
  • 01:35 – HubSpot has a lot of evergreen content
  • 01:45 – Evergreen is something that can stand the test of time
  • 02:09 – BuzzSumo can help you see evergreen content
  • 02:24 – Writing about evergreen topics is what gains traffic
  • 02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking
    • 02:51 – Then, you can figure out which content to write around those keywords
  • 03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic
  • 03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:00 – That’s it for today’s episode!

3 Key Points:

  1. Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics.
  2. Evergreen content will stand the test of time as it remains to be relevant.
  3. Make use of the keywords that are ranking for your content.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Truly Scale AI In Your Organization #2472
June 03, 2023

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we ...

Episode
92.7% of Facebook Posts Are Now Dominated By This Format #2471
June 02, 2023

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems...

Episode
You Have Been Thinking About AI The Wrong Way – You’re Missing the Big Picture #2470
June 01, 2023

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requi...