Episode #417
How to Identify Evergreen Content Opportunities
September 21, 2017

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Identify Evergreen Content Opportunities
  • 00:40 – The easiest way to identify evergreen content is by looking at your competitors
    • 00:44 – Use Ahrefs to know where your competitors’ search traffic is coming from
  • 01:12 – You don’t want to publish news-oriented content
  • 01:30 – Content in digital and online marketing is considered evergreen content
  • 01:35 – HubSpot has a lot of evergreen content
  • 01:45 – Evergreen is something that can stand the test of time
  • 02:09 – BuzzSumo can help you see evergreen content
  • 02:24 – Writing about evergreen topics is what gains traffic
  • 02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking
    • 02:51 – Then, you can figure out which content to write around those keywords
  • 03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic
  • 03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:00 – That’s it for today’s episode!

3 Key Points:

  1. Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics.
  2. Evergreen content will stand the test of time as it remains to be relevant.
  3. Make use of the keywords that are ranking for your content.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Big Tech Companies Are Laying People Off Right Now. Is This A Signal? #2143
July 01, 2022

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are current...

Episode
How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) #2142
June 30, 2022

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the on...

Episode
Neil & Eric’s Weird Habits That Triple Productivity #2141
June 29, 2022

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does...