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Episode #460
How to Increase Audience Retention on YouTube
November 03, 2017

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Increase Audience Retention on YouTube
  • 00:43 – Your watch time matters GREATLY
  • 00:48 – Check your analytics section for audience retention data
  • 00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate
  • 01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20%
    • 01:16 – “These are audio files, so that explains it”
  • 01:36 – “You need to have visual hooks”
  • 02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer
  • 03:02 – Get to the point and make your videos valuable
  • 03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention
  • 03:41 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:54 – That’s it for today’s episode!

3 Key Points:

  1. Watch time on YouTube is one of the biggest factors that impact retention.
  2. People tend to stay on your videos longer if they find them visually appealing.
  3. Teach your audience and provide VALUE—that’s how you hold onto them.

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