Episode #497
How to Increase Your iTunes Podcast Ranking
December 10, 2017

In episode #497, Eric and Neil talk about how you can boost your iTunes podcast rating. Tune in to hear some great tips and hacks in order to gain subscribers, increase your popularity, and expand your business.

Time-Stamped Show Notes:

  • [00:28] Today’s Topic: How to Increase Your iTunes Podcast Ranking.
  • [00:50] When looking to improve your ranking, you need to get into the “New and Noteworthy” section.
  • [01:05] Join podcast communities, such as Podcasters’ Paradise, because they can help promote your show and boost your rankings.
  • [01:25] Asking for reviews and rankings doesn’t really help, but what does is sending people from your email list over to your iTunes page. You have to convince them to subscribe.
  • [02:05] Semantics got people to subscribe by promising a bonus.
  • [02:45] Marketing School got as high as #8 in their business podcast rankings, but they often hover around 50-100.
  • [03:05] iTunes only counts your listens and subscribers on their site or app.
  • [03:19] Russell Brunson from ClickFunnels who has the Marketing Secrets podcast, was running Facebook traffic to an MP3 stick giveaway and would charge $9 for shipping. He would make $32 on the front end from this promotion.
  • [04:40] Russell would get five subscribers for every sale of each MP3 stick and was at #1 on iTunes’ business podcast rankings.
  • [05:28] Be consistent! If you’re not continuously putting out new content, you’re not going to get new subscribers.
  • [05:46] By making all the episodes visible, it helped boost their rankings.
  • [06:13] Make sure you’re using tools like Google Keyword Planner, UberSuggest, SEMrush, or BuzzSumo to get ideas for popular topics.
  • [06:30] Make sure your iTunes page formatting is clean and that your titles are straightforward.
  • [07:13] That’s all for today!
  • [07:15] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...

Episode
How To Hire Short Form Video Editors at Scale. #2185
August 12, 2022

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, ...

Episode
How This Business Game Can 40x Your Company’s Valuation
August 11, 2022

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, an...