In episode #1783, we talk about how to go about increasing the engagement rate of your email newsletter! No matter what you are sending out to your audience, getting people to open and react to your content is a high priority. Tune in to hear about how you can boost these numbers, avoid being stuck in the spam folder, and get people excited for your next email too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Increase Your Newsletter Engagement Rate.
• [00:27] What do we mean by the term ‘engagement rate’?
• [00:48] Ensuring that your emails and newsletters are valuable to your audience.
• [02:07] Tactics to use to stay out of the spam folder!
• [02:34] Tricks for getting higher open rates and interest in your communications.
• [02:49] Storytelling strategies and evoking curiosity and excitement.
• [03:13] The value of using personalization in your subject lines.
• [04:01] Using questions early on to boost response rates and deliverability. 
• [04:22] That’s it!
• [04:24] Go to marketingschool.io/live to learn about our virtual and live events. 

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Links Mentioned in Today’s Episode:

Morning Brew 

The Hustle

HubSpot

Business Insider

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