Episode #1091
How to Increase Your Probability of Breakthrough Marketing Success
July 27, 2019

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success
  • [01:20] You should focus on traffic before you focus on conversions.
  • [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter!
  • [03:10] People don’t create content for all stages of the funnel, which they absolutely should.
  • [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel.
  • [06:10] Top marketers measure content at a topic level.
  • [09:40] It’s important to do keyword research.
  • [11:45] It’s important to have a good relationship with sales.
  • [12:00] You need to have a strong common language between marketing and sales.
  • [13:45] You need to set up an SLA.
  • [15:40] It’s possible to extrapolate future success from current sales metrics.
  • [17:40] It’s important to leverage good reviews.
  • [18:00] HubSpot does a good job at being transparent.
  • [18:25] Marketers need to have more say in packaging and design.
  • [18:40] RxBar is a great example of transparent packaging.
  • [21:00] There are not enough marketers that create and build strong personal brands.
  • [21:27] The most important part of branding, is that you need to have a unique viewpoint.
  • [22:35] Marketers must be willing to exist in the public eye.
  • [24:34] Creating content is important to building your brand.
  • [27:45] Beat your competitors at their own game.
  • [29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience.
  • [31:15] Make sure to wrap your links, so you get more conversions.
  • [31:30] If you’re scheduling a lot of content, you need to check when your audience is online.
  • [33:05] Email Ryan if you want further content from him and his company.
  • [33:32] That’s it for today!
  • [33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Podcasts Expand Drastically #2563
September 22, 2023

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why t...

Episode
How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr
September 21, 2023

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TI...

Episode
The Creator Economy 2.0 #2562
September 20, 2023

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4...