Episode #246
How to Integrate Chatbots into Your Marketing
April 03, 2017

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing
  • 00:34 – There’s been a chatbot craze since 2016
  • 00:49 – Eric explains what a chatbot is
  • 01:15 – Chatbots can understand the basic level of support
  • 01:22 – Eric shares how chatbots work in regards to marketing
  • 01:50 – The best version of chatbots
    • 02:05 – It’s not a 100% automated bot
  • 02:15 – A human element combined with chatbot is what works best
  • 02:21 – How you type within the chat can be a very meticulous process
  • 02:26 – Neil shares his experience outsourcing this to the Philippines
  • 02:37 – Have someone who can nurture the chatbot interaction
  • 02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots
    • 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding
    • 03:38 – At the moment, bots are still imperfect and will fail at times
    • 03:51 – Eric reads a sample chatbot message
  • 04:14 – Chatbots are not gaining traction
  • 04:27 – Use the ones that are a bit aggressive, like Intercom and Drip
  • 04:46 – Neil shares why having a more aggressive bot is better
  • 05:21 – It is still your job to convert people
  • 05:29 – Use chatbot to your advantage
  • 05:34 – That’s it for today’s episode!

3 Key Points:

  1. Chatbot can offer a very basic level of support which can work to your advantage.
  2. Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly.
  3. Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...