In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it!

TIME-STAMPED SHOW NOTES:

• [00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board
• [00:41] It is a given that no matter what, more people will sign up to use social media sites.
• [01:25] Ad costs will go up the more people get on board.
• [02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.
• [03:00] It’s all about the keywords you use!
• [03:15] Whichever generates more clicks, generates more income.
• [03:26] Always test your copy and see what works.
• [04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.
• [04:22] You have to have good messaging that is targeted at your audience.
• [04:35] You need to test over and over.
• [04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.
• [05:28] Rotate your ad images and update your copy.
• [05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere.
• [06:16] That’s it for today!
• [06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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