Episode #795
How to Keep Your Ad Cost Down Even As More Competitors Jump On Board 
October 04, 2018

In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it!

TIME-STAMPED SHOW NOTES:

  • [00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board
  • [00:41] It is a given that no matter what, more people will sign up to use social media sites.
  • [01:25] Ad costs will go up the more people get on board.
  • [02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.
  • [03:00] It’s all about the keywords you use!
  • [03:15] Whichever generates more clicks, generates more income.
  • [03:26] Always test your copy and see what works.
  • [04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.
  • [04:22] You have to have good messaging that is targeted at your audience.
  • [04:35] You need to test over and over.
  • [04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.
  • [05:28] Rotate your ad images and update your copy.
  • [05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere.
  • [06:16] That’s it for today!
  • [06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage
September 04, 2025

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore You...

Episode
$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K
September 03, 2025

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also e...

Episode
AI for Agencies, Content From CEOs… What’s Actually Worth Doing?
September 02, 2025

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also high...