Episode #795
How to Keep Your Ad Cost Down Even As More Competitors Jump On Board 
October 04, 2018

In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it!

TIME-STAMPED SHOW NOTES:

  • [00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board
  • [00:41] It is a given that no matter what, more people will sign up to use social media sites.
  • [01:25] Ad costs will go up the more people get on board.
  • [02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.
  • [03:00] It’s all about the keywords you use!
  • [03:15] Whichever generates more clicks, generates more income.
  • [03:26] Always test your copy and see what works.
  • [04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.
  • [04:22] You have to have good messaging that is targeted at your audience.
  • [04:35] You need to test over and over.
  • [04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.
  • [05:28] Rotate your ad images and update your copy.
  • [05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere.
  • [06:16] That’s it for today!
  • [06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode #930
How to Use Amazon for Content and Product Development 
February 16, 2019

In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage....

Episode #929
Should You Rebrand Your Logo? 
February 15, 2019

In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble....

Episode #928
What You Should Do in a PR Crisis 
February 14, 2019

In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation....