Episode #768
How to Launch Like Apple 
September 07, 2018

In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Launch Like Apple
  • [00:44] Apple has a PLF: Product Launch Formula.
  • [01:03] Jumpcut likes to take you through three or four videos over a few days.
  • [01:20] The final one pumps you up to buy.
  • [01:42] Apple creates early buzz.
  • [01:50] There are leaks and rumors.
  • [02:00] They always announce at conferences.
  • [02:40] People always know that if they don’t’ act fast, the product will sell out and it will take longer to get the product.
  • [03:10] Apple creates scarcity.
  • [03:50] They know how to manufacture a feeding frenzy
  • [04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.
  • [05:00] Influencers will help you create buzz.
  • [05:13] That’s it for today!
  • [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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