Episode #
How to Launch Products Like Apple.
February 04, 2023

In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustain that anticipation if it wasn’t for the high quality of its products. Tune in to learn how they use value to ensure customer retention, their best tactics for generating hype, and how you can apply these lessons to your business!


  • [00:20] Today’s topic: How to Launch Products Like Apple.
  • [00:23] Apple’s skillful use of storytelling.
  • [01:02] The high quality of Apple products and the anticipation around their launches.
  • [01:59] How Apple uses media outlets to generate hype for their launches.
  • [02:46] Why Apple’s beauty and simplicity are key to its appeal.
  • [04:12] How Apple uses retention marketing to great success.
  • [04:40] Five things that Apple does to elevate its product launches.
  • [07:03] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
  • [07:09] Go to https://www.marketingschool.io to learn more!

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