Episode #487
How to Learn Copywriting When You Suck at Writing
November 30, 2017

In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources.

Time-stamped show notes:

  • [00:28] – Today’s topic: How to Learn Copywriting When You Suck at Writing
  • [00:43] – If you suck at writing, it doesn’t mean you can’t do copywriting to compel people to take action.
  • [01:00] – Read Persuasion by Robert Cialdini and The Boron Letters by Gary Halbert.
  • [01:53] – Neil is great at copywriting, but not writing. He learned he doesn’t have to be the best writer from Frank Kern.
  • [02:26] – You just need to be able to answer the customer’s objection.
  • [02:43] – Survey your visitors and find their objections. Use SurveyMonkey or any survey tool.
  • [02:49] – Find out why people aren’t converting and answer those objections in your copy.
  • [03:08] – Solving people’s problems will make them much more likely to convert.
  • [03:27] – AppSumo is based on sending emails. Neville Medhora from Kopywriting Kourse helped Noah Kagan build AppSumo.
  • [03:37] – You have to have good copy when sending emails.
  • [03:58] – Also check out CopyBlogger and the podcast from John McIntyre and Ben Settle’s emails.
  • [04:15] – When looking at copywriting think of the concept of Seinfeld emails: talking about nothing or the story of your day and weaving in your offer.
  • [05:14] – Conversion rates are 1 to 3 percent. To get people to convert, you have to create multiple ways to help your customers convert into buyers.
  • [06:29] – Talking to people and presenting information in the right scenario can also help with conversion.
  • [06:41] – That’s it for today!
  • [06:45] – Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
  • [06:53] – You can also learn how to win a one-year subscription to Crazy Egg

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
7 Split Tests You Won’t Regret Running #2229
September 25, 2022

In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to le...

Episode
Rising Interest Rates Will Make Marketing More Affordable #2228
September 24, 2022

In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are ...

Episode
Why the Easiest Way to Go Broke is By Acting Rich #2227
September 23, 2022

In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-ess...