Episode #
How to Level Up Your Content In 2023 #2331
January 06, 2023

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Level Up Your Content In 2023.
  • [00:50] Why we are going to see more companies becoming media companies?
  • [01:26] How you can use AI tools to improve your content
  • [02:09] The two ways marketers are spending a lot of money on podcasting.
  • [02:56] The value of creating video content.
  • [03:36] A tool that Eric recommends when using AI to make content.
  • [04:27] Maximising your reach by repurposing content for different channels or platforms. 
  • [05:31] That’s it for today!
  • [05:36] How you can stay up-to-date with Marketing School podcasts.
  • [05:57] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
AI Won’t Destroy Jobs, It Will Create A Labor Shortage
January 27, 2026

Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...

Episode
10 Ways AI Is Actually Changing Marketing
January 26, 2026

Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter dat...

Episode
10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes
January 22, 2026

Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI...