In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products.
• [00:35] Growing an audience through content marketing.
• [01:10] Free versus premium offers and targeting different areas.
• [02:03] Using categories and lists to drive sales and traffic.
• [02:54] Building from a foundation of content marketing and moving into different areas.
• [03:39] Keyword research and finding comparable and successful products and services.
• [04:12] That’s it for today!
• [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• UberSuggest
• ClickFlow
• HubSpot
• Tony Robbins

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• Twitter @ericosiu