Episode #266
How to Leverage Pinterest Search Ads
April 23, 2017

In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Leverage Pinterest Search Ads
  • 00:34 – In 2017, Pinterest has released the ability to run ads where you can target specific keywords
  • 01:03 – Pinterest is growing and becoming a serious business
  • 01:21 – Pinterest users are almost equally divided by men and women in other countries
  • 01:33 – Neil asks Eric to try selling digital products to men and women to see who converts better
    • 01:40 – Women have a higher conversion rate and are less likely to refund
    • 01:47 – Eric wouldn’t make a refund
    • 01:53 – Guys always return Neil’s products
    • 02:05 – When a woman buys your product, they are more likely to read it, implement it, and learn from it
    • 02:19 – A guy buys it, but doesn’t do anything with it
    • 02:37 – One of Eric’s friends says “people are buying perceived progress”
  • 02:57 – Neil has tried Pinterest search ads and it works really well
    • 02:59 – You have to really target your product in your search
  • 03:09 – You may want to get into it now as it’s still new
  • 03:30 – Don’t blame Neil, but you can blame Eric if you lose money
  • 03:45 – That’s it for today’s episode!

3 Key Points:

  1. Pinterest is becoming a more viable and serious business—it might be worth it to run your ads through this platform.
  2. Create a product that is easily targeted in your search.
  3. Pinterest is still unsaturated with ads, so there’s a good chance of you succeeding if you try it now.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
THIS Plus ChatGPT Will Turbocharge Your Marketing Results #2412
March 29, 2023

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re l...

Episode
One Easy Way To Skyrocket Your Conversions #2411
March 28, 2023

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often over...

Episode
Batching Content Can Actually Hurt You Sometimes (Here’s Why) #2410
March 27, 2023

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance....