Episode #342
How to Leverage Quora Ads
July 08, 2017

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Leverage Quora Ads
  • 00:35 – Quora is a question and answer site that has raised a $100M round in June 2017
  • 00:54 – Eric personally reads Quora
  • 01:12 – Quora currently generates a lot of search traffic at the moment
  • 01:19 – One of Eric’s clients, Lever, tracks the keyword applicant tracking system
  • 01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily
  • 02:06 – Quora is a text-based content that sends people to a landing page
  • 02:16 – With Quora, you want to answer their question and pitch them your product
  • 02:24 – Quora is a mixture of using content marketing combined with paid advertising
  • 03:13 – You can redirect people to search in Quora if you don’t want to pay for ads
  • 03:18 – Quora ads are currently not that expensive
  • 03:33 – Go to Quora.com/Business to know how to set up ads
    • 03:43 – Answers that are in ad format don’t usually convert
    • 04:52 – Your answers can give advice first, making them want more
    • 05:00 – Do NOT pitch right away
  • 05:05 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool
    • 05:22 – Subscribe, rate and review Marketing School
    • 05:27 – Text MARKETINGSCHOOL to 33444 for those in the US
    • 05:33 – For international listeners, just email [email protected] with your screenshot
  • 05:40 – That’s it for today’s episode!

3 Key Points:

  1. People flock to Quora to hear answers for their questions from a variety of people.
  2. Quora ads aren’t as expensive as others, but is effective in converting.
  3. Do NOT pitch your product right away when you answer a question – give them advice, first.

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