Episode #445
How to Make Google Analytics More Actionable
October 19, 2017

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Make Google Analytics More Actionable
  • 00:33 – Check your conversion rates; you can continually improve your rates
  • 00:52 – Look at your traffic tests from a week-to-week perspective
  • 01:07 – See what causes the drops in traffic; check for what you did or didn’t do
  • 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time
    • 01:34 – You can set up custom reports in Google Analytics
  • 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing
  • 02:07 – Google has experiments that allow you to run A/B tests
  • 02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters
  • 02:43 – Cross-reference your Google Analytics conversion with your backend conversion
  • 03:03 – Hook-in your Google Analytics to your search console and Google AdWords
  • 03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool
  • 03:45 – That’s it for today’s episode!

3 Key Points:

  1. Look at your conversion rates because your rate is what you can continuously improve upon.
  2. Set-up custom reports with Google Analytics that cater to just what you need.
  3. Don’t forget to hook your Google Analytics to your Google AdWords and search console.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Harris vs. Trump: Podcast Views, Censorship, and Media Influence
November 01, 2024

In episode #2854, Eric Siu and Neil Patel discuss the stark contrast in podcast viewership between political figures Kamala Harris and Donald Trump, Jeff Bezos' recent decisions regarding the Washingt...

Episode
Critical Acquisition Mistakes We Made That You Can Avoid
October 31, 2024

In episode #2853, Eric Siu and Neil Patel share personal experiences and insights on the challenges faced during acquisitions, including the need for active involvement in the business, having thoroug...

Episode
Did Trump’s Mcdonald’s Stunt Hurt Mcdonald’s Sentiment?
October 30, 2024

In episode #2852, Eric Siu and Neil Patel discuss McDonald's response to political events and the branding strategies employed by both the company and former President Trump. They highlight McDonald's...