Episode #445
How to Make Google Analytics More Actionable
October 19, 2017

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Make Google Analytics More Actionable
  • 00:33 – Check your conversion rates; you can continually improve your rates
  • 00:52 – Look at your traffic tests from a week-to-week perspective
  • 01:07 – See what causes the drops in traffic; check for what you did or didn’t do
  • 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time
    • 01:34 – You can set up custom reports in Google Analytics
  • 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing
  • 02:07 – Google has experiments that allow you to run A/B tests
  • 02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters
  • 02:43 – Cross-reference your Google Analytics conversion with your backend conversion
  • 03:03 – Hook-in your Google Analytics to your search console and Google AdWords
  • 03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool
  • 03:45 – That’s it for today’s episode!

3 Key Points:

  1. Look at your conversion rates because your rate is what you can continuously improve upon.
  2. Set-up custom reports with Google Analytics that cater to just what you need.
  3. Don’t forget to hook your Google Analytics to your Google AdWords and search console.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Recipe For Success With Any Content #2408
March 24, 2023

In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of...

Episode
How to Nail Your Public Speaking Performance #2407
March 23, 2023

In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting read...

Episode
When Should You Hire Offshore Marketing Talent? #2406
March 22, 2023

In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore...