Episode #
How to Make the Most of Google Analytics to Grow Faster #1746
May 26, 2021

How to Make the Most of Google Analytics to Grow Faster

In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
  • [00:26] Why you should look at more than your traffic metrics if you want to grow.
  • [00:50] Setting up advanced segmentation on Google Analytics to get better insights.
  • [02:00] Using conversion tracking to increase qualified traffic.
  • [02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively.
  • [03:16] Getting more repeat users using the cohort report.
  • [03:45] Adding multitouch attributions to track the content your conversions are seeing.
  • [04:10] Using the funnel report to find out what is causing people to leave your site.
  • [04:33] Heat mapping, Google Tag Manager, Google Optimize, and Alerts
  • [05:49] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro

 

Links Mentioned in Today’s Episode:

 

Annielytics

Google Analytics

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Eric’s Content Plan for 2023 #2298
December 04, 2022

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...

Episode
Neil’s Content Plan for 2023 #2297
December 03, 2022

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the ...

Episode
How We Have Been Leveraging AI Writers #2296
December 02, 2022

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to opt...