Episode #
How to Make the Most of Google Analytics to Grow Faster #1746
May 26, 2021

How to Make the Most of Google Analytics to Grow Faster

In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
  • [00:26] Why you should look at more than your traffic metrics if you want to grow.
  • [00:50] Setting up advanced segmentation on Google Analytics to get better insights.
  • [02:00] Using conversion tracking to increase qualified traffic.
  • [02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively.
  • [03:16] Getting more repeat users using the cohort report.
  • [03:45] Adding multitouch attributions to track the content your conversions are seeing.
  • [04:10] Using the funnel report to find out what is causing people to leave your site.
  • [04:33] Heat mapping, Google Tag Manager, Google Optimize, and Alerts
  • [05:49] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro

 

Links Mentioned in Today’s Episode:

 

Annielytics

Google Analytics

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How to think about agency M&A, and The downfall and rebirth of the Patels
May 28, 2024

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&a...

Episode
OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
May 27, 2024

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and...

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...