Episode #564
How to Make Your Ads Scale without Decreasing Your ROI
February 15, 2018

In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI
  • [00:40] Make sure that you’re running your ads to one post ID on Facebook.
  • [01:08] Leverage more than one channel.
  • [01:38] When you run all the paid channels at one time, your ROI goes through the roof because people are seeing you everywhere.
  • [02:05] Look at your funnel through a full funnel attribution standpoint. Use Wicked Reports.
  • [02:49] Run a ton of A/B tests.
  • [03:19] If you run A/B tests, you can start generating more sales.
  • [03:28] Have upsells and downsells.
  • [03:50] Continually try to offer clients more services.
  • [04:12] Eric helped a client with strategy, but also upsold him and added more value.
  • [04:51] Neil loves ClickFunnels to help scale up ads.
  • [05:35] Russell Brunson talks about three highest converting funnels: free offer, webinar funnel, high-ticket funnel.
  • [06:05] Neil used the webinar funnel.
  • [06:18] You’ve got to know your numbers.
  • [06:33] That’s all for today!
  • [06:35] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it’s like to be on a big podcast
March 18, 2024

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our ...

Episode
Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more
March 15, 2024

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. N...

Episode
The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
March 14, 2024

In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annuall...