Episode #564
How to Make Your Ads Scale without Decreasing Your ROI
February 15, 2018

In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI
  • [00:40] Make sure that you’re running your ads to one post ID on Facebook.
  • [01:08] Leverage more than one channel.
  • [01:38] When you run all the paid channels at one time, your ROI goes through the roof because people are seeing you everywhere.
  • [02:05] Look at your funnel through a full funnel attribution standpoint. Use Wicked Reports.
  • [02:49] Run a ton of A/B tests.
  • [03:19] If you run A/B tests, you can start generating more sales.
  • [03:28] Have upsells and downsells.
  • [03:50] Continually try to offer clients more services.
  • [04:12] Eric helped a client with strategy, but also upsold him and added more value.
  • [04:51] Neil loves ClickFunnels to help scale up ads.
  • [05:35] Russell Brunson talks about three highest converting funnels: free offer, webinar funnel, high-ticket funnel.
  • [06:05] Neil used the webinar funnel.
  • [06:18] You’ve got to know your numbers.
  • [06:33] That’s all for today!
  • [06:35] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Is Gary Vee An All-time Entrepreneur Or?…
May 22, 2024

In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a pri...

Episode
Amazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers
May 22, 2024

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's ...

Episode
Google’s search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google’s site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more
May 21, 2024

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks...