Episode #564
How to Make Your Ads Scale without Decreasing Your ROI
February 15, 2018

In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI
  • [00:40] Make sure that you’re running your ads to one post ID on Facebook.
  • [01:08] Leverage more than one channel.
  • [01:38] When you run all the paid channels at one time, your ROI goes through the roof because people are seeing you everywhere.
  • [02:05] Look at your funnel through a full funnel attribution standpoint. Use Wicked Reports.
  • [02:49] Run a ton of A/B tests.
  • [03:19] If you run A/B tests, you can start generating more sales.
  • [03:28] Have upsells and downsells.
  • [03:50] Continually try to offer clients more services.
  • [04:12] Eric helped a client with strategy, but also upsold him and added more value.
  • [04:51] Neil loves ClickFunnels to help scale up ads.
  • [05:35] Russell Brunson talks about three highest converting funnels: free offer, webinar funnel, high-ticket funnel.
  • [06:05] Neil used the webinar funnel.
  • [06:18] You’ve got to know your numbers.
  • [06:33] That’s all for today!
  • [06:35] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...