Episode #
How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) #2598
November 02, 2023

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)

[00:17] Lesson 1: Showcase all podcast episodes in the feed for more traffic

[01:08] Lesson 2: Retention is important for better views

[02:26] Longer episodes with higher retention perform better

[03:18] Plan to record more in-person episodes for higher quality

[04:28] Lesson 3: Use popular keywords in podcast titles for more views

[04:57] Lesson 4: Trade impressions with other podcasts for promotion

[06:15] Quality of niche and ideas matter for podcast success

[06:53] Using hooks and playing the YouTube game for discoverability

[07:43] Content repurposing is important for saving time and performance

[08:06] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again
May 15, 2025

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback...

Episode
How To Create Data Discipline In Your Organization, Why Freemium Doesn’t Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create ‘New Work’ That Was Previously Impossible, Anti Elon Ad Backfires
May 14, 2025

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by...

Episode
The Power Of Brand, Why I’m Shifting My Marketing Strategy To FREE Over Content Creation
May 13, 2025

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models ...