Episode #
How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) #2598
November 02, 2023

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.

[00:00] Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)

[00:17] Lesson 1: Showcase all podcast episodes in the feed for more traffic

[01:08] Lesson 2: Retention is important for better views

[02:26] Longer episodes with higher retention perform better

[03:18] Plan to record more in-person episodes for higher quality

[04:28] Lesson 3: Use popular keywords in podcast titles for more views

[04:57] Lesson 4: Trade impressions with other podcasts for promotion

[06:15] Quality of niche and ideas matter for podcast success

[06:53] Using hooks and playing the YouTube game for discoverability

[07:43] Content repurposing is important for saving time and performance

[08:06] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Bonus episode #3: A sneak peek of what our AOA hangouts look like
May 18, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies an...

Our thoughts on Alex Hormozi’s content shift, Is ‘giving value’ overrated, & Underrated vs overrated marketers
May 17, 2024

In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside th...

Why there will never be another Oprah, and Frame.io’s $1.3B startup lessons
May 16, 2024

In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the ...