In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Market an ICO
• [00:33] An ICO is an “Initial Coin Offering”.
• [00:36] A lot of people are releasing cryptocurrencies.
• [01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.
• [01:55] Some of the ICO’s have bad websites.
• [02:21] They’re using bad animations and insider lingo that doesn’t help to further their business.
• [02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.
• [03:10] Keep it simple!
• [03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group).
• [03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram.
• [04:00] The first email drove people to the Telegram group.
• [04:15] They also airdropped tokens for free because of referral programs, etc.
• [04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer.
• [05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.).
• [06:00] You can use Inbound Junctions to create press for your ICO.
• [06:07] Leverage email lists.
• [06:10] Promote partnerships with other ICO’s.
• [06:15] Create a Reddit channel.
• [06:31] Engagement is so important.
• [06:50] Have people manage communities and chat rooms.
• [07:12] Facebook has banned any sales ads referencing cryptocurrency.
• [07:53] That’s all for today!
• [07:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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