Episode #1089
How to Market in a Recession
July 25, 2019

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part V
  • [01:00] What impact will the recession have on CPA’s and the start-up world?
  • [01:12] Paid media is getting more and more expensive.
  • [01:27] If the costs go up, eventually, the ROI and costs will break even.
  • [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line.
  • [02:45] What are the most important metrics or KPI’s when it comes to marketing?
  • [03:41] If you can build up a big enough brand, you can create demand with consumers.
  • [04:45] What is Eric playing right now?
  • [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team.
  • [05:10] Segment is encroaching on Hull’s space, but Hull still does it better.
  • [05:45] Is there any other service besides HubSpot?
  • [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot.
  • [06:15] If you tell a company what isn’t working, they will often work to improve their product or service.
  • [06:45] Voice search is going to continue to grow.
  • [07:25] No one has created a way for a consumer to ask a question and make a purchase. 
  • [08:49] That’s it for today!
  • [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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