Episode #
How to Market Inside the Metaverse
October 26, 2023

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook’s Oculus with Apple’s rumored VR/AR device, expressing our belief that Apple’s hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing.


  • (00:00) Today’s topic: How to Market Inside the Metaverse
  • (00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman
  • (00:32) Eric explains the improved realism of the Metaverse
  • (01:05) Neil shares his perspective on the value of the Metaverse
  • (01:50) Neil discusses the potential for virtual shopping experiences
  • (03:22) Neil questions the need for the Metaverse with existing technologies
  • (04:36) Eric considers the benefits of virtual interviews
  • (05:15) Neil suggests using the Metaverse for virtual office spaces
  • (05:40) Neil discusses the potential challenges and strengths of Facebook’s hardware
  • (06:04) Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse
  • (06:26) Go to https://www.marketingschool.io to learn more!

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