In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Market When You’re a Nobody
• [00:40] Eric and Neil are technically “nobodies”.
• [01:06] Look to see who is getting traction.
• [01:20] BuzzSumo will help you figure out what’s hot in your field.
• [01:35] You can also cross-link with popular people and sites.
• [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
• [03:30] Most people do not know us!
• [03:42] The more people who don’t know you, the more people you can convert.
• [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
• [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
• [04:44] That’s it for today!
• [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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• Twitter @ericosiu