Episode #422
How to Market Your Business at a Conference Without Sponsoring It
September 26, 2017

In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Market Your Business at a Conference Without Sponsoring It
  • 00:41 – It’s better to speak at conferences than be a sponsor at one
    • 00:50 – Talk with people in the conference lounge
  • 01:16 – Networking is also a good strategy to market your brand without spending
    • 01:49 – Networking doesn’t mean passing your business card, it means getting to know people’s story and expressing how you can help them
  • 02:55 – Prior to the conference event day, figure out your target market
  • 03:13 – Eric shares how his friend bombarded the booths in an event they went to in order to market his service
  • 03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:10 – That’s it for today’s episode!

3 Key Points:

  1. Rather than sponsoring a conference, it’s better to speak at one if you can.
  2. Network with people by understanding their struggles and stating how you can offer a solution to their problem.
  3. Make sure you know your target market first before coming to a conference.

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