Episode #
How to Market Your Business in a Competitive Market
October 25, 2023

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.


  • (00:00) Today’s topic: How to Market Your Business in a Competitive Market
  • (00:41) Marketing is a race to the bottom.
  • (01:36) Giving away something for free is cheaper than buying traffic
  • (02:08) Example of giving away free payroll software to sell health insurance.
  • (03:11) Free software will be the future of marketing.
  • (04:33) Attention is harder to buy, and marketing channels get oversaturated.
  • (05:16) Product-led growth and blue ocean strategy for competitive marketing.
  • (06:04) Find a small TAM, give away something for free, and sell on something bigger.
  • (07:05) Collaborate and partner up to market in a competitive market.
  • (07:30) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
June 19, 2024

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...

96% of sites ranking in top 10 have 1000+ links
June 18, 2024

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here:

Site removes ads and traffic explodes 113%, Why Sam Sulek’s views are falling, Neil’s business acquisition story, GPT-4o destroys HOA – how this will affect businesses, & more
June 17, 2024

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...