In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it.
Time Stamped Show Notes:
- 00:28 – Today’s topic: How to market your local business
- 00:40 – Do local SEO
- 00:46 – Check out and read Moz and David Mihm
- 01:49 – Make sure you understand variables
- 02:06 – Use tools like Moz Local, Yelp, and City Search
- 02:22 – If you’re not in them, you’ll end up losing tons of revenue
- 02:45 – Make people happy to encourage them leave a review
- 03:16 – Use Facebook for geo targeting to market your local business
- 04:16 – Use Pretty Link in WordPress to track local ads
- 04:41 – Use localized websites to network with
- 05:50 – Make sure you’re getting reviews
- 06:18 – Don’t forget Google Adwords for call tracking
- 06:34 – Another tool is Callrail
- 07:18 – Your website is important
- 07:41 – Make your phone numbers clickable
- 07:59 – Make your form fields simple
- 08:16 – Keep images and copy short and on point
- 08:28 – Make sure your server is close to that localized region
- 09:21 – Don’t forget about phone calls!
- 09:41 – Waze local is worth a try too
- 09:56 – Be aware on all the new stuff that’s going on
- 10:10 – That’s it for today’s episode!
3 Key Points:
- Make the most of your marketing efforts by trying all the tools applicable to your biz.
- Business owners often neglect local details that can cost them revenue.
- Large-scale growth starts locally and expands outward.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...
In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...
In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...