Episode #82
How to Market Your Local Business
October 21, 2016

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to market your local business
  • 00:40 – Do local SEO
    • 00:46 – Check out and read Moz and David Mihm
    • 01:49 – Make sure you understand variables
  • 02:06 – Use tools like Moz Local, Yelp, and City Search
    • 02:22 – If you’re not in them, you’ll end up losing tons of revenue
    • 02:45 – Make people happy to encourage them leave a review
  • 03:16 – Use Facebook for geo targeting to market your local business
  • 04:16 – Use Pretty Link in WordPress to track local ads
  • 04:41 – Use localized websites to network with
  • 05:50 – Make sure you’re getting reviews
  • 06:18 – Don’t forget Google Adwords for call tracking
  • 07:18 – Your website is important
  • 07:41 – Make your phone numbers clickable
  • 07:59 – Make your form fields simple
  • 08:16 – Keep images and copy short and on point
  • 08:28 – Make sure your server is close to that localized region
  • 09:21 – Don’t forget about phone calls!
  • 09:41 – Waze local is worth a try too
  • 09:56 – Be aware on all the new stuff that’s going on
  • 10:10 – That’s it for today’s episode!

3 Key Points:

  1. Make the most of your marketing efforts by trying all the tools applicable to your biz.
  2. Business owners often neglect local details that can cost them revenue.
  3. Large-scale growth starts locally and expands outward.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...