Episode #264
How to Master the Art of Upselling
April 21, 2017

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Master the Art of Upselling
  • 00:36 – Eric went to San Francisco to meet existing and prospective clients
    • 01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients
    • 01:25 – Eric showed them mind-blowing facts about their clients’ competitors
    • 01:41 – Eric probably gained an additional $150K in contracts
  • 01:54 – You need to add value, first, to master the art of upselling
    • 01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell
    • 02:02 – “It’s all about expansion”
  • 02:15 – Upselling is about speed and automation
    • 02:28 – Neil learned this from Ryan Deiss of Digital Marketer
    • 03:21 – “You can’t just do more speed and more automation of something random, it has to be related to [your product]”
  • 03:32 – Trey Lewellen uses Click Funnels for selling gun related products
  • 04:58 – Eric uses Mixmax to set reminders for himself
    • 05:15 – Eric makes sure he follows up with his prospective and current clients and believes salespeople should do the same thing
  • 05:34 – That’s it for today’s episode!

3 Key Points:

  1. Adding value is the way to master the art of upselling.
  2. Offering speed and automation for the product or service you offer is a great way to upsell.
  3. The customers that have stayed with you the longest are the easiest to expand upon. 

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Focus on Conversions and Then Traffic #2292
November 28, 2022

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both...

Episode
Why Brands Matter #2291
November 27, 2022

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category,...

Episode
Meta Is Adding More Ad Placements – What This Means For You #2290
November 26, 2022

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new a...