Episode #
How to Measure the ROI of Your Content Efforts in 2023 #2515
July 21, 2023

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!

[00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.

[00:06] Google Analytics 4 and its limitations.

[00:23] A quick hack involving UTM parameters.

[00:51] How to use AB testing.

[01:55] Factoring in lead generation.

[03:07] Tracking content topics and how to use this information going forward.

[03:52] The evolution of Google Analytics and what Eric predicts for the future.

[04:42] Blog content and emails versus organic reach when it comes to ROI.

[05:51] Why measuring your ROI is not enough; you actually have to improve it.

[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Google Analytics

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Discover Latest Episodes

How Experimenting with AI Tools Led to Better Results with Thomas Ma
September 23, 2023

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:...

Podcasts Expand Drastically #2563
September 22, 2023

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why t...

How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr
September 21, 2023

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TI...