In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.

[00:06] Google Analytics 4 and its limitations.

[00:23] A quick hack involving UTM parameters.

[00:51] How to use AB testing.

[01:55] Factoring in lead generation.

[03:07] Tracking content topics and how to use this information going forward.

[03:52] The evolution of Google Analytics and what Eric predicts for the future.

[04:42] Blog content and emails versus organic reach when it comes to ROI.

[05:51] Why measuring your ROI is not enough; you actually have to improve it.

[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

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Twitter @ericosiu