In episode #2908, Eric Siu and Neil Patel delve into the concept of ‘Search Everywhere Optimization’, emphasizing the importance of optimizing for various platforms beyond just Google. They discuss the dynamics of different marketing channels, the significance of brand trust, and the evolving nature of marketing funnels in the digital age.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Search Everywhere Optimization: The New Frontier
(02:55) Understanding Platform Dynamics and Brand Trust
(06:05) Navigating Marketing Channels: Insights and Strategies
(08:58) The Evolution of Marketing Funnels
(12:03) AI’s Impact on Business and Marketing
(15:12) The Future of Work in the Age of AI
(20:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next?
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Discover Latest Episodes
Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate shor...
This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...
This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...