In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company
• [00:52] Allbirds shoes have raised over $27 Million in funding.
• [01:18] Nike and Adidas are shaking in their boots over this company.
• [01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
• [01:56] The reason Allbirds is succeeding, is because they built up a great fan community.
• [02:20] Your first 1000 fans are the most important.
• [02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
• [02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
• [03:50] Allbirds started by running a bunch of Facebook ads.
• [04:00] Eric would crank away at podcasts, while Neil would target influencers.
• [04:30] Neil would also guest post and focus on content marketing.
• [04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.
• [05:23] Eric is an investor in Unity Influence, which connects people with influencers.
• [06:00] That’s all for today!
• [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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