Episode #688
How to Out-Market a Multi-Billion Dollar Company
June 19, 2018

In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company
  • [00:52] Allbirds shoes have raised over $27 Million in funding.
  • [01:18] Nike and Adidas are shaking in their boots over this company.
  • [01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
  • [01:56] The reason Allbirds is succeeding, is because they built up a great fan community.
  • [02:20] Your first 1000 fans are the most important.
  • [02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
  • [02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
  • [03:50] Allbirds started by running a bunch of Facebook ads.
  • [04:00] Eric would crank away at podcasts, while Neil would target influencers.
  • [04:30] Neil would also guest post and focus on content marketing.
  • [04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.
  • [05:23] Eric is an investor in Unity Influence, which connects people with influencers.
  • [06:00] That’s all for today!
  • [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Big Tech Companies Are Laying People Off Right Now. Is This A Signal? #2143
July 01, 2022

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are current...

Episode
How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) #2142
June 30, 2022

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the on...

Episode
Neil & Eric’s Weird Habits That Triple Productivity #2141
June 29, 2022

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does...