Your free trial offer expires soon Join Now
Episode #688
How to Out-Market a Multi-Billion Dollar Company
June 19, 2018

In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company
  • [00:52] Allbirds shoes have raised over $27 Million in funding.
  • [01:18] Nike and Adidas are shaking in their boots over this company.
  • [01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
  • [01:56] The reason Allbirds is succeeding, is because they built up a great fan community.
  • [02:20] Your first 1000 fans are the most important.
  • [02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
  • [02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
  • [03:50] Allbirds started by running a bunch of Facebook ads.
  • [04:00] Eric would crank away at podcasts, while Neil would target influencers.
  • [04:30] Neil would also guest post and focus on content marketing.
  • [04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.
  • [05:23] Eric is an investor in Unity Influence, which connects people with influencers.
  • [06:00] That’s all for today!
  • [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Why the Easiest Way to Go Broke is By Acting Rich #1772
June 21, 2021

In episode #1772, we talk about why acting rich is the easiest way to go broke! There is a difference between being wealthy, and being rich, and we explore what that means in terms of sustainability a...

Episode
How to Collaborate With Big Influencers for Cheap #1771
June 20, 2021

In episode #1771, we talk about some easy ways that you can collaborate with big influencers within your budget. There are a few simple strategies that can be employed here, where both parties come aw...

Episode
Should You Still Have A Newsletter? #1770
June 19, 2021

In episode #1770, we explore whether having a newsletter is still a valuable tool in the marketing toolkit. We have been hearing a lot of complaints these days about newsletters performing badly and f...