Learn Marketing from Neil and Eric Get Started
Episode #162
How to Outrank Your Competition When You Have Less Links
January 09, 2017

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links
  • 00:42 – Links have a lot of impact in Google ranking
  • 00:50 – The “Hummingbird Update” had the biggest impact on search engine listings
    • 01:02 – Hummingbird looks at everything in a topical sense
    • 01:27 – The new update looks at topics and themes
    • 01:29 – “Websites with the strongest themes tend to rank the best”
    • 01:49 – The new algorithm looks for depth and detail
  • 02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney
  • 02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content
  • 02:57 – More links does NOT mean a better website
  • 03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before
  • 03:45 – Use tools like MarketNews to tell you how topically relevant you are for phrases in that space
  • 05:04 – UberSuggest will give you suggestions of what to incorporate into your content
  • 05:17 – Don’t forget about The Skyscraper Technique!
  • 05:58 – Linking out too much can make your website look like a directory
  • 06:15 – Neil shares what his team did for his website to get another 10% in traffic
  • 07:28 – Remove default URL date structures
  • 08:16 – That’s it for today’s episode!

3 Key Points:

  1. Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords.
  2. Having more links does NOT guarantee you a top spot – RELEVANCY is key.
  3. Use tools to help you plan and strategize your content for overall relevance.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #1393
The Most Successful Cold Email Eric Has Ever Written
May 25, 2020

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more ef...

Episode #1392
How to 10x Your Headline Success Rate
May 24, 2020

In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. T...

Episode #1391
How to Find Great Marketers During Hard Times
May 23, 2020

In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how ...