In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes.

Time Stamped Show Notes:

• 00:22 – How you can do a competitive analysis.
• 00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages.
  • 01:10 – See what you can steal from those pages.
  • 01:45 – An example: Companies using a hub-and-spoke model
• 02:40 – The BuiltWith Tool
• 03:04 – WhatRunsWhere captures your competition’s ads
• 03:20 –SEMrush tells you the keywords your customers are bidding on.
• 04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding
• 05:20 – Moz to compare competitors side by side
  • 05:50 – You can show your team where you are lacking and ultimately drive action.
• 06:30 – Go to NeilPatel.com for his social media analysis tool.
• 07:35 – Use SimilarWeb to see even more details of your competitors.
• 08:15 – Don’t do too much at once.
  • 08:25 – Pick one category and compare what you’re doing to your competitors.
• 08:45 – See you tomorrow!

3 Key Points:

1. Make yourself aware of the resources available to you for competitive analyses.
2. Use competitive analysis to drive your own team to change.
3. Pick one marketing category at a time to see what your competitors are doing.

Resources Mentioned:

• SEMrush, Ahrefs, BuiltWith, WhatRunsWhere, Moz, and SimilarWeb – All valuable resources to help you see what your competitors are doing for their marketing.
• NeilPatel.com – Access to a social media analysis tool

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