Episode #
How To Plan Your Marketing For The New Year #2315
December 21, 2022

In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all felt the effects of it in our everyday lives. Tune in to hear our views on the best marketing strategies to prepare for another whirlwind of a year in 2023 and how to build on past milestones to achieve your goals!


  • [00:20] Today’s topic: How To Plan Your Marketing For The New Year.
  • [00:37] Why you should focus on achievable goals, rather than lofty targets, for 2023.
  • [01:42] How to take macroeconomic trends into account during your planning phase.
  • [02:44] How to implement the ICE model when you plan your marketing in 2023.
  • [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:11] Go to https://www.marketingschool.io to learn more!


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