Episode #273
How to Promote Old Content Without Being Spammy
April 30, 2017

In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and repurpose your old content to drive more traffic to your site.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Promote Old Content Without Being Spammy
  • 00:37 – Eric has been upgrading their past content
    • 00:41 – When content is being upgraded, Eric will notify their email list that the content is updated
    • 01:01 – Eric might use Facebook ads to communicate this as well
    • 01:09 – The content will then be new to people and still relevant
  • 01:20 – Neil shares what Brian Dean of Backlinko did
    • 01:21 – Brian takes his old content, adds a few paragraphs, makes it better, changes the published date on WordPress so the content will be at the top and fresh
    • 01:35 – Brian then promotes it again on social media and it actually works well
    • 01:43 – Doing this keeps you getting more views and your rankings and traffic will go up
  • 01:58 – Most of what Neil writes on his blogs is evergreen
    • 02:13 – Neil re-promotes and repurposes content that is valuable
    • 02:21 – “It’s all about value at the end of the day”
  • 02:30 – You can use Edgar to continuously promote your post over time
  • 02:55 – Some of Marketing School’s episodes are constantly republished, using the right setting
  • 03:06 – You don’t need to republish content every month, just once or twice a year is fine
  • 03:25 – Marketing School is giving away a free one-year subscription to Alexa, which is an SEO tool
    • 03:42 – Subscribe, rate and review Marketing School
    • 03:47 – Text MARKETINGSCHOOL to 33444
  • 04:02 – Alexa has changed and improved drastically
  • 04:43 – That’s it for today’s episode!

3 Key Points:

  1. You can update your content by adding a few paragraphs of NEW information and it will still be valuable to people.
  2. Republishing and repurposing your content can drives more and more traffic to your page—including new traffic.
  3. Consistently promote your content with the right settings and to the right audience.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How We Have Been Leveraging AI Writers #2296
December 02, 2022

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to opt...

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...