In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it.
Time Stamped Show Notes:
- 00:24 – How to promote a blog post
- 00:43 – In the beginning, 80% of your time should be spent on promotion.
- 01:00 – Find people who have already shared content
- 02:10 – Link out to influencers within the blog post.
- 02:55 – Link out ten times for every 1000 words.
- 03:10 – Linking to companies.
- 03:28 – Paid social ads.
- 04:40 – Figure out how to write amazing headlines
- 05:00 – Copyblogger Headline Formulas
- 05:30 – Headlines make a huge difference!
- 05:45 – Portent Headline Generator
- 06:05 – Build up a group of people that will help promote your content.
- 06:35 – It will give you the initial boost with your posts.
- 07:15 – Meeting people at conferences and build relationships.
- 07:40 – One guy who had a smart strategy reaching out to Eric and Neil.
- 08:10 – Take a look at Gmail advertising.
- 08:35 – A lot of targeting options.
- 08:58 – Two Facebook strategies
- 09:08 – Boosting posts
- 09:23 – Buying page likes
- 09:55 – Not all of your posts will be a hit.
- 10:23 – Be creative and listen to digital marketers about how to boost posts.
- 11:00 – That’s the end of today’s episode!
3 Key Points:
- Don’t make crappy infographics.
- Contact people who shared the original source of your graphic, and invite them to share your design.
- If you use infographics effectively, your site’s rankings will skyrocket.
Resources Mentioned:
- Buzzsumo and Twitter – How to find people who have shared certain content
- Facebook and Google – Create paid social ads
- Copyblogger Headline Formulas – Create effective headlines
- Portent Headline Generator – Generate intriguing headlines on any topic
- Gmail advertising – Create extremely targeted ads
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