Episode #38
How to Promote Your Blog Post on a Tight Budget
September 07, 2016

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it.

Time Stamped Show Notes:

  • 00:24 – How to promote a blog post
  • 00:43 – In the beginning, 80% of your time should be spent on promotion.
  • 01:00 – Find people who have already shared content
    • 01:15 – Use Buzzsumo and Twitter
    • 01:50 – Think about how you can stand out.
  • 02:10 – Link out to influencers within the blog post.
    • 02:55 – Link out ten times for every 1000 words.
    • 03:10 – Linking to companies.
  • 03:28 – Paid social ads.
    • 03:40 – A huge chunk of funds go to promotion.
    • 04:14 – Drive people to your site using Facebook.
    • 04:29 – Also use Google.
  • 04:40 – Figure out how to write amazing headlines
  • 06:05 – Build up a group of people that will help promote your content.
    • 06:35 – It will give you the initial boost with your posts.
  • 07:15 – Meeting people at conferences and build relationships.
    • 07:40 – One guy who had a smart strategy reaching out to Eric and Neil.
  • 08:10 – Take a look at Gmail advertising.
    • 08:35 – A lot of targeting options.
  • 08:58 – Two Facebook strategies
    • 09:08 – Boosting posts
    • 09:23 – Buying page likes
    • 09:55 – Not all of your posts will be a hit.
    • 10:23 – Be creative and listen to digital marketers about how to boost posts.
  • 11:00 – That’s the end of today’s episode!

3 Key Points:

  1. Don’t make crappy infographics.
  2. Contact people who shared the original source of your graphic, and invite them to share your design.
  3. If you use infographics effectively, your site’s rankings will skyrocket.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
What’s Old in Marketing Is New Again, and What’s New Is Old #2630
December 08, 2023

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market cond...

Episode
How to Deal with Ad Fatigue #2629
December 07, 2023

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include ...

Episode
Why Neil & Eric Are Going Harder on Written Content Now #2628
December 06, 2023

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweet...