Episode #380
How to Ramp Up Content Production
August 15, 2017

In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and Gary Vaynerchuk, successfully repurpose their content across several media channels.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Ramp Up Content Production
  • 00:54 – Eric grows his business by creating content and building relationships
  • 01:15 – In rapid content production, he creates batches of content
  • 01:45 – Hiring several content writers can help you ramp up your content production, you can find writers at ProBlogger
    • 01:55 – The key in increasing content production is setting up a guideline or rubric that outline your writing format and expectations
  • 02:10 – Neil’s structure includes an introduction, conclusion, body in the middle broken down into subheadings with targeted keywords
  • 02:21 – Neil gets topics from BuzzSumo
  • 02:28 – Neil goes to Ahrefs to see his competitor’s search traffic
  • 02:32 – From the research, Neil gains writing ideas such as variations to competitors’ posts which are better and more thorough
  • 02:58 – Chalene Johnson sells Instagram courses and she usually posts livestreams of herself talking about anything under the sun
    • 03:17 – The topics in the video will also become blog posts and/or social images
  • 03:31 – Gary Vaynerchuk creates videos and segments them to different social media posts
  • 03:56 – Eric is trying other ways to repurpose content in order to grow more
  • 04:19 – You can try different formats of content
    • 04:25 – Eric and Neil recreate Marketing School posts using different formats and across different platforms
  • 04:46 – Execute one of the methods above and you’ll definitely see changes
  • 05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that shows where people click; you can also make changes on your website
  • 05:55 – That’s it for today’s episode!

3 Key Points:

  1. You grow your business by creating content and building your relationships.
  2. Have a writing guideline or rubric that you (and other writers) to make the process a lot easier, faster and consistent in quality.
  3. Repurpose your content across different mediums and in a variety of forms—especially the content that has always performed well.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
If You’re Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We’re Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate
June 18, 2025

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influ...

Episode
Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What’s More Important Than Business, What The Future Of SaaS Will Look Like
June 17, 2025

In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in bu...

Episode
Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here’s What To Do)
June 16, 2025

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...