In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Rank for Head Terms
- 00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes
- 01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”
- 01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better
- 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms”
- 01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank
- 02:04 – If your term is the head term itself, it is easier to rank
- 02:30 – Read the case study of Glen Allsopp of ViperChill
- 02:36 – Glen studied a group of companies who linked to each other internally
- 02:50 – Glen called out Condé Nast
- 04:17 – Your content page should be in-depth and thorough
- 04:42 – Use the software, Market Muse
- 04:58 – That’s it for today’s episode!
3 Key Points:
- The sites with the highest domain authority tend to do well in ranking head terms.
- If your term is the head term itself, it is easier to rank.
- Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.
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