Episode #201
How to Rank for Head Terms
February 17, 2017

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Rank for Head Terms
  • 00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes
  • 01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”
  • 01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better
    • 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms”
    • 01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank
  • 02:04 – If your term is the head term itself, it is easier to rank
  • 02:30 – Read the case study of Glen Allsopp of ViperChill
    • 02:36 – Glen studied a group of companies who linked to each other internally
    • 02:50 – Glen called out Condé Nast
  • 04:17 – Your content page should be in-depth and thorough
  • 04:42 – Use the software, Market Muse
  • 04:58 – That’s it for today’s episode!

3 Key Points:

  1. The sites with the highest domain authority tend to do well in ranking head terms.
  2. If your term is the head term itself, it is easier to rank.
  3. Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Google’s huge flop with woke Gemini, Google’s search results getting worse, and Google News Showing Political Bias
February 27, 2024

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the ...

Episode
What’s Changing in Paid, Brandformance vs Performance Marketing, It’s Impossible to Track the Customer Cycle & more
February 26, 2024

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take...

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...