Episode #
How to Rebrand Your Website Without Losing Organic Traffic #1749
May 29, 2021

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.
  • [00:30] Changing the name of your website using a 301 redirect.
  • [00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links.
  • [01:32] Getting an overview of your internal links using Screaming Frog.
  • [02:10] Using marketing to spread awareness of your new brand.
  • [02:31] Your homepage has the most link equity.
  • [03:00] Be ready to wait a few weeks or months to recover traffic.
  • [03:06] Doing the entire rebrand at once and submitting it to Google Search Console.
  • [03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

 

Screaming Frog

Ahrefs

Ubersuggest

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
This Ex-Advisor Reveals the REAL Path to Wealth
February 28, 2024

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on in...

Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
February 28, 2024

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been workin...

Episode
Google’s huge flop with woke Gemini, Google’s search results getting worse, and Google News Showing Political Bias
February 27, 2024

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the ...