Episode #
How to Rebrand Your Website Without Losing Organic Traffic #1749
May 29, 2021

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.
  • [00:30] Changing the name of your website using a 301 redirect.
  • [00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links.
  • [01:32] Getting an overview of your internal links using Screaming Frog.
  • [02:10] Using marketing to spread awareness of your new brand.
  • [02:31] Your homepage has the most link equity.
  • [03:00] Be ready to wait a few weeks or months to recover traffic.
  • [03:06] Doing the entire rebrand at once and submitting it to Google Search Console.
  • [03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

 

Screaming Frog

Ahrefs

Ubersuggest

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
GPT-4 & Marketing, Balaji’s Bet, My First Million collab, video podcasts & more (R1)
March 25, 2023

Give us feedback on this new format in the ratings section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Learn more about your ad choices. Visit megaphone....

Episode
The Recipe For Success With Any Content #2408
March 24, 2023

In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of...

Episode
How to Nail Your Public Speaking Performance #2407
March 23, 2023

In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting read...