Episode #1069
How to Recover Your Rankings After a Google Update
July 05, 2019

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update
  • [00:45] Google updated recently, so you may have noticed a change.
  • [01:00] When your traffic goes down, find the pages that suffered and update the content.
  • [01:30] Google likes fresh content.
  • [02:20] Make sure the quality of content remains high.
  • [02:40] Neil has three full-timers whose sole job is to update content.
  • [03:06] He spends $15,000-20,000/month on updating content.
  • [03:51] That’s it for today!
  • [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
This AI Finds Peoples Calendly And Books Sales Demos
February 03, 2026

Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...

Episode
The True Economics & ROI of a Super Bowl Ad.
February 02, 2026

Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate shor...

Episode
AI Has Introduced Product Slop
January 29, 2026

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...