Episode #1069
How to Recover Your Rankings After a Google Update
July 05, 2019

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update
  • [00:45] Google updated recently, so you may have noticed a change.
  • [01:00] When your traffic goes down, find the pages that suffered and update the content.
  • [01:30] Google likes fresh content.
  • [02:20] Make sure the quality of content remains high.
  • [02:40] Neil has three full-timers whose sole job is to update content.
  • [03:06] He spends $15,000-20,000/month on updating content.
  • [03:51] That’s it for today!
  • [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
10 Things that Always Work in Marketing: Part 1 #2303
December 09, 2022

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silve...

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...