In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Reduce Your Marketing Spend Without Hurting Your Traffic
• [00:40] It’s the most expensive at the very beginning.
• [00:53] You’ll find that over time, the methods you use to get traffic will go into automatic maintenance mode.
• [01:00] If something is in maintenance mode,  you shouldn’t be spending as much money.
• [01:18] Why spend the same amount of money when it takes a third of the effort to get results?
• [01:30] If you take your eye off the campaign, numbers get worse.
• [01:45] Make sure you are always looking at the basics, optimizing, and cutting what doesn’t work.
• [02:02] You will struggle to find where you can cut.
• [02:12] Neil recommends looking at credit card statements to understand your expenses and where to cut.
• [02:30] Cutting small things will have an impact and you will save money.
• [02:45] Singlegrain was using over 30 tools in the beginning.
• [02:54] Now, they are down to 15 tools.
• [03:10] You will waste money on marketing when you are not looking at your bills every month.
• [03:20] That’s it for today!
• [03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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