Learn Marketing from Neil and Eric Get Started
Episode #713
How to Run and Manage Your Marketing Experiments 
July 14, 2018

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments
  • [00:35] Neil likes to use Trello to manage his marketing experiments.
  • [00:45] Everyone puts their ideas on the board and then they pick the best ones.
  • [01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments.
  • [01:22] Eric uses Asana Premium to organize his experiments.
  • [01:58] GrowthHackers Northstar is a great tool, but Neil thinks they won’t be around much longer.
  • [02:25] Make sure you’re spending time and energy on things you can get done quickly.
  • [02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team.
  • [03:31] Only 1 in 12 experiments actually succeeds.
  • [03:48] Neil thinks that stat means that whoever is running your experiments sucks.
  • [04:05] Don’t forget to do qualitative studies.
  • [05:15] If you’ve been running experiments for a long time, this is when you need to do something more drastic and crazy to move the needle.
  • [05:45] Northstar uses the ICE Framework.
  • [06:07] Eric recommends that you read Managing Oneself by Peter Drucker, a management guru.
  • [06:45] You should have a feedback analysis tool to see who on your team is killing it.
  • [07:05] If you’re not being scientific about your experimentation process, you are going to fly off the rails.
  • [07:30] Don’t operate solely off your “gut feeling”; use qualitative and quantitative data to come to your conclusions.
  • [07:44] That’s it for today!
  • [07:47] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode #1546
The Hidden Link Between Email Marketing and SEO
October 30, 2020

In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they shar...

Episode #1545
3 Simple Ways to Make Your Webinars More Engaging
October 29, 2020

In episode #1545, you will learn more about webinars and some ways to make them more engaging. Even in 2020, webinars are still a great way to drive sales, so it is super important that you make sure ...

Episode #1544
How to Build a Defensible Moat Around Your Income
October 28, 2020

In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – th...